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The Future of Facebook: Three Trends Worth Watching
A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform...
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How to Unlock New Opportunities with Facebook Groups Using the Branded...
Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can...
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Facebook and Instagram Messenger Merge; The Good, The Bad, and The Brand...
Sliding into DMs is about to work a bit differently on Instagram. In September, Instagram announced that they are merging their Direct Messaging with Facebook Messenger, creating a seamless messaging...
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The Power of Facebook Groups: Tips for Strengthening Your Business
Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they...
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What Marketers Need to Know about Facebook Global Pages
If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new, they have been around for a few years now, but many brands aren’t taking full...
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How Apple’s iOS 14 Update Will Impact Facebook Advertising
In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. By December of last year, the alarm became more of a siren and now Facebook is urging...
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Facebook Pages Redesign; What Brands Should Expect
In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. There are a multitude of updates that we can...
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4 Major Solutions Facebook Should Focus on for Brand Pages
There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that...
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5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids
News broke earlier this month that Facebook has plans to build a new version of Instagram for kids under the age of 13. They’ve chosen 13 because anyone below that age is currently prohibited from...
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Social Media Organic Reach 2021: Who Actually Sees Your Content
How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of...
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The Facebook Conversions API: Tips for Implementation
With the Apple iOS 14.5 update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. While much of the...
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The Benefits of Facebook Offer Ads
In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others,...
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How “The Facebook Files” Could Impact Social Media Marketing
The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? The recent announcement that Instagram has stopped the development of Instagram Kids (as we recommended back in March)...
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Marketing Lessons Learned From the 2021 Facebook Outage
The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook,...
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What if the Facebook Algorithm Went Away?
In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they...
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